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mediaHUB℠ @ ALA 2015 in San Francisco

On June 26th, 2015 mediaHUB℠ will be joining the Video Round Table in San Francisco for their pre-conference workshop with the AIMA! We are so excited to see friends, old and new. Jessica Hammond, our Director of Product Development, worked for many years in the Educational Documentary Distribution marketplace and is looking forward to sharing the new [...]

You Need a Cross Platform Video Plan

Recent research on the effects on reach of different allocations of spend on TV and other forms of digital video platforms from Nielsen and YuMe, the video technology company indicate that the online video is pulling viewers away from traditional TV. The Research Numbers Tell the Story In order to continue to reach these audiences, advertisers will [...]

Video Content Distribution: Think Audience First

Video Content Distribution is now a billion dollar segment of the ad market. Metrics like Nielsen’s shows that video has made enormous headway in recent years, becoming a nearly billion-dollar segment of the ad market. New metrics such as Nielsen’s OCR and ComScore’s vCE are helping to flatten the buying landscape and putting video on TV ad buyers’ [...]
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