On June 26th, 2015 mediaHUB℠ will be joining the Video Round Table in San Francisco for their pre-conference workshop with the AIMA! We are so excited to see friends, old and new. Jessica Hammond, our Director of Product Development, worked for many years in the Educational Documentary Distribution marketplace and is looking forward to sharing the new features and functions of the mediaHUB℠ platform with librarians from across the country.

Many of the mediaHUB℠ features inherently support the sharing, editing, and collaborating required of digital assets on a college campus. Secure digital rights management, for owned and licensed content, is of paramount importance to both vendors of digital site licenses and owners of those same licenses. The mediaHUB℠ easily supports the secure distribution of these and many other types of licensed content via LDAP, proxy, IP, geo, and direct user authentication methodologies.

Join us at the Friday night cocktails hour at TRES Tequila Bar in SOMA. See you there!

The Association of Moving Image Archivists (AMIA) is proud to lead this workshop on preserving, protecting and making audiovisual material accessible. Cosponsored by VRT, this six hour workshop is intended for all interested, and no experience is required. Topics will include film and video preservation, digitization, and how to share 16mm film collections in classrooms of all ages.

mediaHUB℠ is honored to sponsor both the AIMA-Video Round Table Pre-Conference Workshop on Preserving and Archiving audiovisual materials and the Friday night cocktail hour at TRES in SOMA, San Francisco. For more information on the pre-conference workshop follow this link.

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The Research Numbers Tell the Story

In order to continue to reach these audiences, advertisers will need (Need a Cross Platform Video Plan) to include these platforms in their marketing budgets. Especially, with millennials and male-millennial audiences:

– Men 18-34: Shifting 10% to 30% of a television budget to digital video (online, mobile, tablets, connected TV) increases plan reach between 6% and 11%.

Research is Providing Proof for Allocation Attribution

Take some time to look into the data but the emergence of this type of research and tools will give media planners an effective method for allocating spend and a way to measure the uplift in reach. With the publishing of this real research, we now have data that can support and quantify that shifting money from traditional television to new video platforms is smart business.

The Growth of Mobile and Online Video Advertising Will Accelerate

Industry consensus has been that the growth of mobile and online video advertising has been slower than expected because up until this research there have not been enough tools to measure these alternate channels. With YuMe and Nielsen investing in research and trying to understand how viewing pattern changes translate to changes in audience reach, more sophisticated strategies will emerge for reaching brand prospects with the right T/V (Television/video) message at the right place and time.

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